
At First 30 Seconds, our story began with a passion for helping businesses and professionals succeed. Our founder saw a need for personalized, results-driven coaching and consulting services, and set out to create a company that would meet that need. Today, we continue to uphold that same passion and commitment to excellence.
At First30Seconds, we design CX strategies that delight customers and create loyalty, while our CS strategies empower teams to deliver value at every stage of the journey. Together, CX and CS ensure not just satisfied clients, but lasting relationships that drive growth.
We design future-ready GTM strategies that align people, processes, and products for measurable growth. From market positioning to execution, we help you launch with clarity, scale with confidence, and achieve sustainable success.
Our speaking engagements and workshops energize leaders and teams with practical, actionable insights. Designed to inspire, they go beyond theory, sparking ideas, building confidence, and driving meaningful change that lasts.
We unlock the best in your people. Through personalized coaching and team optimization, we help leaders grow, strengthen collaboration, and build cultures that drive lasting success.
Lewis Taylor is the Founder and CEO of First30Seconds, a company dedicated to building “Brand You” by helping leaders, teams, and organizations design customized solutions that drive success for both customers and employees. Through personalized coaching, consultations, and outcome-based strategies, First30Seconds makes career and business goals not only attainable but sustainable.
A retired and decorated U.S. Army combat veteran, Lewis brings the same discipline, focus, and resilience from his military service into the business world. He is also the author of the "How Might We" book series and the "The New Ultimate Question" is widely recognized as a transformational business executive who has successfully scaled and evolved organizations at Cisco, Dropbox, Rackspace, Sprint, and ClearDATA.
At Cisco, Lewis led a $4B portfolio and a high-performing global team of 800+ professionals. Prior to that, he served as VP and Global Head of CX and Support at Dropbox, guiding customer experience for a user base of more than 750 million customers.
Beyond corporate leadership, Lewis is passionate about cultivating leadership talent and mentoring veterans transitioning into the workforce. His thought leadership has been featured in The Wall Street Journal, and he was named one of Austin Black Business Journal’s Top 10 Black Executives in 2021.
An accomplished Speaker and Author, Lewis has delivered over 100 keynotes worldwide, sharing insights on leadership, digital transformation, and the future of customer experience.

At First 30 Seconds, our mission is to help businesses thrive. We do this by providing comprehensive consulting services that are tailored to the unique needs of each client. Our team is committed to delivering top-notch results that exceed expectations.

We offer a wide range of services at First 30 Seconds, including CS &CX Strategy, GTM Consulting, Coaching and Workshops, and Team Optimization. Our team has the expertise to help businesses across various industries achieve their goals. Browse our services to learn more about what we offer.

At First 30 Seconds, we take a collaborative approach to consulting. We work closely with our clients to understand their needs and develop solutions that are tailored to their unique challenges. Our approach is transparent, results-driven, and designed to help businesses succeed.

Empower your team with Lewis Taylor’s ‘How Might We’ workbook and workshops, packed with proven techniques to spark collaboration and solve challenges fast. Perfect for professionals seeking actionable insights, this guide transforms ideas into results. Get the book or book a workshop.

Discover how the How Might We? framework transforms challenges into opportunities. Blending the agility of the horse and the endurance of the camel, this book reveals how asking better questions unlocks creativity, growth, and lasting impact.
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